10 Lady Gaga???
Ok. So, was anyone else surprised by Polaroid's decision earlier this year to name Lady Gaga the company's CREATIVE DIRECTOR? I'm at least intrigued by the choice, and it will be interesting to see how her... um, unique... style is reflected at Polaroid.
9 The cameras
Who else made cameras that look like this:
Or this:
The bottom line is that Polaroid cameras are quite possibly the greatest (if not most ridiculous) things ever conceived by humanity.
8 600 series film...
...Which they discontinued. It was an icon. A legend. And now it can only be obtained for ungodly sums staggering enough to make even the most die hard Polaroid fans think twice about how much they want a white frame around their pictures. I thought twice ,still got me a Job Pro camera (see above).
7 Write on it!
That's what the frame is for!
6 Shake it like a Polaroid picture!
But don't really... It'll mess up the picture.
5 The Impossible Project
In 2008 Polaroid announced that it would no longer be manufacturing their iconic integral film. It wasn't much later that an old Polaroid factory in the Netherlands sprung to life in Wonka-esque fashion. Backed by Ilford, the Impossible Project has made it their goal to recreate the integral film once made by Polaroid. Recently, the venture saw some progress when they released a new film for the old SX-70 cameras. Hopefully, a 600 series is next.
4 Collector Status
I love to collect cameras, and any self respecting camera collector has to have at least one of these in their collection. Whether it's an SX-70, a camera from the famed 600 series, or one of the more rare roll film cameras Polaroid is a must have addition to any collection.
3 Cheap E-bay deals
What other fully functioning camera can you get for $6?
2 Retro look
Perhaps the greatest concomitant of the Polaroid equation is it's unapologetically retro aura. Polaroid film has entirely failed to keep up with modern picture standards. The colors fade quickly, the film damages easily, and it can't be reprinted. But it is this set of attributes that make the film so loved and desired.
and
1 Instant
The obvious. Polaroid invented instant.
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